The NY Public Library wants you to read more books–on Instagram #NYPL
The New York Public Library has published a digital version of Alice’s Adventures in Wonderland as an Instagram story–with more to come. Via FastCompany
Tapping through Instagram Stories usually means you’ll peek into one friend’s wild Friday night, witness another friend’s beach vacation, and see a series of photos of another friend’s cat, complete with sassy captions. But now, thanks to the New York Public Library, you can also encounter a piece of literature.
The library partnered with the design firm Mother in New York to create and upload a digital version of Lewis Carroll’s Alice’s Adventure in Wonderland to its Instagram story, and there’s more to come. Over the next few months, the NYPL will also upload Charlotte Perkins Gilman’s classic short story “The Yellow Wallpaper,” illustrated by the design studio Buck, and Franz Kafka’s novella The Metamorphosis, illustrated by designer César Pelizer. The beautiful drawings for the digitized Alice in Wonderland are by conceptual illustrator Magoz, and perfectly capture the classic’s colorful whimsy.
It’s a clever use of technology, bringing literature to a digital platform that 400 million people are looking at every day. “Preserving the value of education and reading, especially in today’s political climate, is something we should all try and be more conscious of,” says Corinna Falusi, partner and chief creative officer of Mother in New York. “So while, yes, it’s nice to see Instagram Stories of cute puppy pics or vacation sunsets, why not demand more from your social media platform? Why not turn it into a tool for greater public access to literature?”
But these aren’t just digital books that you can tap through like you would on an e-reader. Besides the custom illustrations, Falusi and her team also added video and images inside of the books. My favorite part? If you tap quickly through the pages, a small animation comes to life in the corner of your screen–almost like an old-school flipbook. The detail brings the experience closer to what it feels like to flip quickly through the pages of a much-loved book to find your favorite chapter.
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