If you’ve entered a chain superstore recently, you may have followed signs toward a bootastic explosion of costumes, candies, and plastic pumpkin heads. Wallets are loosened, credit cards swiped. It’s so very hard to resist. And there’s a reason for that.
Halloween first achieved “merchandising necromancy” in the roaring twenties. The headline below spells it out: “Making business where none was before.”
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