The making of The Public Radio – manufacturing and pricing #Manufacturing
The Public Radio is a radio pre-tuned to one local US public radio station, making it easy to use and a bit retro. Introduced in 2014, it was offered on successful Kickstarters twice. The radios went on sale via retail in mid 2017. The pricing of the units has varied a bit, and this is directly related to the cost to produce each unit.
This article discusses the costs and the pricing strategy used by the team. As most Makers find out, you cannot make something for $30 and sell it for $35. You need to be very strategic in keeping manufacturing prices low (involving many tradeoffs), keep quality high, and price so that there is profit at a price point consumers are willing to pay.
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