The making of The Public Radio – manufacturing and pricing #Manufacturing

The Public Radio

The Public Radio is a radio pre-tuned to one local US public radio station, making it easy to use and a bit retro. Introduced in 2014, it was offered on successful Kickstarters twice. The radios went on sale via retail in mid 2017. The pricing of the units has varied a bit, and this is directly related to the cost to produce each unit.

This article discusses the costs and the pricing strategy used by the team. As most Makers find out, you cannot make something for $30 and sell it for $35. You need to be very strategic in keeping manufacturing prices low (involving many tradeoffs), keep quality high, and price so that there is profit at a price point consumers are willing to pay.

Read the full article to see how the team made their decisions. If you’d like to pick a unit up, they’re for sale hereuse code “WHYITS60” to get The Public Radio for its mid-2017 price of $39

Why it's sixty dollars


Adafruit publishes a wide range of writing and video content, including interviews and reporting on the maker market and the wider technology world. Our standards page is intended as a guide to best practices that Adafruit uses, as well as an outline of the ethical standards Adafruit aspires to. While Adafruit is not an independent journalistic institution, Adafruit strives to be a fair, informative, and positive voice within the community – check it out here: adafruit.com/editorialstandards

Join Adafruit on Mastodon

Adafruit is on Mastodon, join in! adafruit.com/mastodon

Stop breadboarding and soldering – start making immediately! Adafruit’s Circuit Playground is jam-packed with LEDs, sensors, buttons, alligator clip pads and more. Build projects with Circuit Playground in a few minutes with the drag-and-drop MakeCode programming site, learn computer science using the CS Discoveries class on code.org, jump into CircuitPython to learn Python and hardware together, TinyGO, or even use the Arduino IDE. Circuit Playground Express is the newest and best Circuit Playground board, with support for CircuitPython, MakeCode, and Arduino. It has a powerful processor, 10 NeoPixels, mini speaker, InfraRed receive and transmit, two buttons, a switch, 14 alligator clip pads, and lots of sensors: capacitive touch, IR proximity, temperature, light, motion and sound. A whole wide world of electronics and coding is waiting for you, and it fits in the palm of your hand.

Have an amazing project to share? The Electronics Show and Tell is every Wednesday at 7pm ET! To join, head over to YouTube and check out the show’s live chat – we’ll post the link there.

Join us every Wednesday night at 8pm ET for Ask an Engineer!

Join over 36,000+ makers on Adafruit’s Discord channels and be part of the community! http://adafru.it/discord

CircuitPython – The easiest way to program microcontrollers – CircuitPython.org


Maker Business — Making sure the CHIPS act isn’t just crumbs

Wearables — And now a word on laser ettiquette

Electronics — Capacitor ESR

Python for Microcontrollers — Python on Microcontrollers Newsletter: CircuitPython 8.1.0 and 8.2.0-beta0 out and so much more! #CircuitPython #Python #micropython @ThePSF @Raspberry_Pi

Adafruit IoT Monthly — Guardian Robot, Weather-wise Umbrella Stand, and more!

Microsoft MakeCode — MakeCode Thank You!

EYE on NPI — Maxim’s Himalaya uSLIC Step-Down Power Module #EyeOnNPI @maximintegrated @digikey

New Products – Adafruit Industries – Makers, hackers, artists, designers and engineers! — New Products 5/31/23 Feat. Adafruit NeoDriver – I2C to NeoPixel Driver Board – Stemma QT!

Get the only spam-free daily newsletter about wearables, running a "maker business", electronic tips and more! Subscribe at AdafruitDaily.com !



No Comments

No comments yet.

Sorry, the comment form is closed at this time.