The iconic Apple ad “1984” turns 35 today #Apple #Advertizing #Distopia @apple
35 years ago:
On January 22, 1984, Apple introduced the Macintosh (Mac) to the world during the iconic US football championship – the Superbowl, where many eyes are focused, and ad rates are astronomically expensive.
“1984” is an American television commercial that introduced the Apple Macintosh personal computer. It was conceived by Steve Hayden, Brent Thomas and Lee Clow at Chiat\Day, produced by New York production company Fairbanks Films, and directed by Ridley Scott. English athlete Anya Major performed as the unnamed heroine and David Graham as Big Brother. It first aired in 10 local outlets, including Twin Falls, Idaho, where Chiat\Day ran the ad on December 31, 1983, at the last possible break before midnight on KMVT, so that the advertisement qualified for 1983 advertising awards. Its second televised airing, and only national airing, was on January 22, 1984, during a break in the third quarter of the telecast of Super Bowl XVIII by CBS.
In one interpretation of the commercial, “1984” used the unnamed heroine to represent the coming of the Macintosh (indicated by her white tank top with a stylized line drawing of Apple’s Macintosh computer on it) as a means of saving humanity from “conformity” (Big Brother). These images were an allusion to George Orwell‘s noted novel, Nineteen Eighty-Four, which described a dystopian future ruled by a televised “Big Brother”. The estate of George Orwell and the television rightsholder to the novel Nineteen Eighty-Four considered the commercial to be a copyright infringement and sent a cease-and-desist letter to Apple and Chiat\Day in April 1984.
Originally a subject of contention within Apple, it has subsequently been called a watershed event and a masterpiece in advertising. In 1995, The Clio Awards added it to its Hall of Fame, and Advertising Age placed it on the top of its list of 50 greatest commercials.
Happy 35th birthday to an ad that may have saved Apple from the likes of IBM.
8-6-2021 (August 6, 2021) is the Snakiest day of the year and it’s also this year’s CircuitPython Day! The day highlights all things CircuitPython and Python on Hardware. See you there!
Stop breadboarding and soldering – start making immediately! Adafruit’s Circuit Playground is jam-packed with LEDs, sensors, buttons, alligator clip pads and more. Build projects with Circuit Playground in a few minutes with the drag-and-drop MakeCode programming site, learn computer science using the CS Discoveries class on code.org, jump into CircuitPython to learn Python and hardware together, TinyGO, or even use the Arduino IDE. Circuit Playground Express is the newest and best Circuit Playground board, with support for CircuitPython, MakeCode, and Arduino. It has a powerful processor, 10 NeoPixels, mini speaker, InfraRed receive and transmit, two buttons, a switch, 14 alligator clip pads, and lots of sensors: capacitive touch, IR proximity, temperature, light, motion and sound. A whole wide world of electronics and coding is waiting for you, and it fits in the palm of your hand.