Simon Hjelte on Encouraging Fashion Tech Innovation & Growth in Sweden
Learn more about how the Swedish fashion industry is utilizing technology in this interview of Simon Hjelte, via FashNerd
You offer BusinessInk and FashionInk, what is the main difference between the two programmes?
The difference is that Businessink supports a broad spectre of technology-based innovations while FashionINK is our niche offering. What makes the combination valuable is that now, as we move more aggressively into the Fashion Tech space, we are already tech natives.
FashionInk is Sweden’s only incubator in textile and fashion; how does it stay ahead of the game on the global stage?
Besides our 150 years long history of working with textile and fashion related businesses creating know-how from multiple aspects we also benefit from Sweden being a small country. Due to this fact, we can collaborate closely with other nodes of niche, such as Stockholm and the Swedish fashion council who are best in class when it comes to communication and branding on the market.
You are part of a consortium of 10 European partners set to deliver the DeFINE Project; how did that come about?
The Swedish school of textiles is a global leader in education and research for textile and fashion. This provides us with unique positioning at a global scale since they are active in numerous projects with innovative, which creates reach even for us. Seeing as they are rooted into smart and innovative textiles It was natural for the consortium project coordinator, PoliMi, to ask us to contribute with support to fashion tech startups in the mentoring programme that the project will be offering.
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