Simon Hjelte on Encouraging Fashion Tech Innovation & Growth in Sweden

Learn more about how the Swedish fashion industry is utilizing technology in this interview of Simon Hjelte, via FashNerd

You offer BusinessInk and FashionInk, what is the main difference between the two programmes?

The difference is that Businessink supports a broad spectre of technology-based innovations while FashionINK is our niche offering. What makes the combination valuable is that now, as we move more aggressively into the Fashion Tech space, we are already tech natives.

FashionInk is Sweden’s only incubator in textile and fashion; how does it stay ahead of the game on the global stage?

Besides our 150 years long history of working with textile and fashion related businesses creating know-how from multiple aspects we also benefit from Sweden being a small country. Due to this fact, we can collaborate closely with other nodes of niche, such as Stockholm and the Swedish fashion council who are best in class when it comes to communication and branding on the market.

You are part of a consortium of 10 European partners set to deliver the DeFINE Project; how did that come about?

The Swedish school of textiles is a global leader in education and research for textile and fashion. This provides us with unique positioning at a global scale since they are active in numerous projects with innovative, which creates reach even for us. Seeing as they are rooted into smart and innovative textiles It was natural for the consortium project coordinator, PoliMi, to ask us to contribute with support to fashion tech startups in the mentoring programme that the project will be offering.

Learn more!


Flora breadboard is Every Wednesday is Wearable Wednesday here at Adafruit! We’re bringing you the blinkiest, most fashionable, innovative, and useful wearables from around the web and in our own original projects featuring our wearable Arduino-compatible platform, FLORA. Be sure to post up your wearables projects in the forums or send us a link and you might be featured here on Wearable Wednesday!


Adafruit publishes a wide range of writing and video content, including interviews and reporting on the maker market and the wider technology world. Our standards page is intended as a guide to best practices that Adafruit uses, as well as an outline of the ethical standards Adafruit aspires to. While Adafruit is not an independent journalistic institution, Adafruit strives to be a fair, informative, and positive voice within the community – check it out here: adafruit.com/editorialstandards

Stop breadboarding and soldering – start making immediately! Adafruit’s Circuit Playground is jam-packed with LEDs, sensors, buttons, alligator clip pads and more. Build projects with Circuit Playground in a few minutes with the drag-and-drop MakeCode programming site, learn computer science using the CS Discoveries class on code.org, jump into CircuitPython to learn Python and hardware together, TinyGO, or even use the Arduino IDE. Circuit Playground Express is the newest and best Circuit Playground board, with support for CircuitPython, MakeCode, and Arduino. It has a powerful processor, 10 NeoPixels, mini speaker, InfraRed receive and transmit, two buttons, a switch, 14 alligator clip pads, and lots of sensors: capacitive touch, IR proximity, temperature, light, motion and sound. A whole wide world of electronics and coding is waiting for you, and it fits in the palm of your hand.

Have an amazing project to share? The Electronics Show and Tell is every Wednesday at 7:30pm ET! To join, head over to YouTube and check out the show’s live chat and our Discord!

Join us every Wednesday night at 8pm ET for Ask an Engineer!

Join over 38,000+ makers on Adafruit’s Discord channels and be part of the community! http://adafru.it/discord

CircuitPython – The easiest way to program microcontrollers – CircuitPython.org


New Products – Adafruit Industries – Makers, hackers, artists, designers and engineers! — JP’s Product Pick of the Week @adafruit @johnedgarpark #adafruit #newproductpick

Python for Microcontrollers – Adafruit Daily — Python on Microcontrollers Newsletter: MicroPython v1.24.0 is here, a Halloween Wrap-up and Much More! #CircuitPython #Python #micropython @ThePSF @Raspberry_Pi

EYE on NPI – Adafruit Daily — EYE on NPI Maxim’s Himalaya uSLIC Step-Down Power Module #EyeOnNPI @maximintegrated @digikey

Adafruit IoT Monthly — Halloween, WiLo, and more!

Maker Business – Adafruit Daily — First Solar’s $1.1 billion development of vertically integrated factory in the U.S.

Electronics – Adafruit Daily — Oscilloscope Jumble

Get the only spam-free daily newsletter about wearables, running a "maker business", electronic tips and more! Subscribe at AdafruitDaily.com !



No Comments

No comments yet.

Sorry, the comment form is closed at this time.