Last week, a press release went out to tech and music reporters claiming that little-known startup Endel had become the “first-ever algorithm to sign [a] major label deal” with Warner Music….
Endel is an app that generates reactive, personalized “soundscapes” to promote things like focus or relaxation. It takes in data like your location, time, and the weather to create these soundscapes, and the result is not quite “musical” in the traditional sense. It’s ambient, layering in things like washed-out white noise and long string notes. It’s the type of stuff that’s exploded on streaming platforms in recent years under newly invented genre names like “sleep.”
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