… although only 20 per cent of American consumers have experienced AR-powered shopping, three-quarters of customers in the US prefer augmented reality experiences over video content for shopping, gaming and entertainment. Overwhelmingly, their research also revealed, that the majority of customers would prefer to use AR technologies to help them with purchasing decisions.
Although AR is the kind of technology that will give fashion brands and retailers the opportunity to tailor make experiences for their customers, adoption of the technology has been slow. I think this is more to do with what is currently available rather than lack of interest. The truth of the matter is that the technology is still trying to find its feet, and when it does become that little bit more user-friendly (and affordable), I foresee both online and offline adoption of AR experiences increasing rapidly.
Enter The Brave
So far, there have been a few fashion brands that have dipped their toe into the world of AR. The ‘early pioneers’ of AR include companies like GAP Inc. who entered the AR space with Dressing Room, a Google Tango-enabled device which enabled users to use the app to customise an avatar based on their body type. The technology also gave GAP customers the opportunity to see how different pieces of clothing looked on them at different angles before deciding whether to purchase the clothing, which they could do directly from the app. The experience allowed GAP to offer its customers a seamless shopping experience while boosting their revenue, a definite win, win.
We are angry, frustrated, and in pain because of the violence and murder of Black people by the police because of racism. We are in the fight AGAINST RACISM. George Floyd was murdered, his life stolen. The Adafruit teams have specific actions we’ve done, are doing, and will do together as a company and culture. We are asking the Adafruit community to get involved and share what you are doing. The Adafruit teams will not settle for a hash tag, a Tweet, or an icon change. We will work on real change, and that requires real action and real work together. That is what we will do each day, each month, each year – we will hold ourselves accountable and publish our collective efforts, partnerships, activism, donations, openly and publicly. Our blog and social media platforms will be utilized in actionable ways. Join us and the anti-racist efforts working to end police brutality, reform the criminal justice system, and dismantle the many other forms of systemic racism at work in this country, read more @ adafruit.com/blacklivesmatter
Stop breadboarding and soldering – start making immediately! Adafruit’s Circuit Playground is jam-packed with LEDs, sensors, buttons, alligator clip pads and more. Build projects with Circuit Playground in a few minutes with the drag-and-drop MakeCode programming site, learn computer science using the CS Discoveries class on code.org, jump into CircuitPython to learn Python and hardware together, TinyGO, or even use the Arduino IDE. Circuit Playground Express is the newest and best Circuit Playground board, with support for CircuitPython, MakeCode, and Arduino. It has a powerful processor, 10 NeoPixels, mini speaker, InfraRed receive and transmit, two buttons, a switch, 14 alligator clip pads, and lots of sensors: capacitive touch, IR proximity, temperature, light, motion and sound. A whole wide world of electronics and coding is waiting for you, and it fits in the palm of your hand.