Google installation in Milan explores impact of neuroaesthetic design

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Google teamed up with scientists on a Milan design week exhibit to prove that design is good for us, from dezeen.

Before entering the interactive rooms, visitors are equipped with a specially made wristband, developed by Google in partnership with the International Arts + Mind Lab at Johns Hopkins University, led by Susan Magsamen.

This uses four sensors to measure specific physical and physiological responses, such as heart rate and skin conductivity.

After experiencing each of the three spaces, visitors are given a customised report informing them which space they felt “most comfortable” or “at ease” in, based on their real-time physiological responses.

Read more.


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