It was the day after the 2018 Met Gala when the fashion designer had lunch with Linda Boff, GE’s chief marketing officer, and his imagination started churning.
“We flew to Pittsburgh to see a printing facility, and learned about plastics and polymers and polyamides and all these different materials,” Posen explained. “Then I started to learn with different materials what was possible, what’s not possible. And really the answer is, almost everything is possible.”
Brian Peters, Protolabs’ chief marketing officer, said, “GE then took his vision and helped produce the CAD [computer-aided design] files, what’s needed for us to be able to produce the dress.” Protolabs uses “a lot of GE equipment and we have the expertise and design capabilities to actually produce the various items that you’ll see in these dresses and pieces.”
Twelve months — and much draping, sketching, 3D-body scanning, computer engineering and manufacturing later — five celebrities walked the red carpet at the 2019 Met Gala on Monday in the custom 3D-printed designs. Posen and two other men wore cufflinks and accessories.
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