A new study from Stanford’s School of Humanities and Sciences has found that augmented reality (AR) experiences significantly affect people’s behavior in the real world, even after they’ve taken the headset off. Using 218 participants and a pair of AR goggles, researchers led by Professor Jeremy Bailenson conducted three experiments.
The first showed a realistic 3D person called Chris sitting on a real chair in the room (AR layers digital images over the physical world, rather than creating a whole new world like VR). Participants had to complete anagram tasks while Chris watched, and as with the presence of a real person in the room, his presence meant they found hard puzzles more difficult than without ‘someone’ watching them.
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