๐ŸŽ„โ›„โ„๏ธ๐ŸŽ It's beginning to look a lot like ADABOX-mas! The next ADABOX from Adafruit ships soon! Get yours now, or give as a gift! ๐ŸŽ„โ›„โ„๏ธ๐ŸŽ
0

The giants of tech vs. the startups of home security #makerbusiness

Jared Newman over at Fast Company wrote a great article about home security companies, but its especially noteworthy because it highlights some of the specific edges that small startups have over industry giants. It’s by no means easy to compete with the likes of Amazon and Google, but even with tons of capital and data, there may still be some weak points.

When it comes to home security, Google’s Nest (formerly Dropcam) and Amazon’s Ring stand out as major players. How is a small company to compete?

“What we do is we wake up every day thinking about security, and how we change those outcomes, and how we create a better value proposition in security,” says [SimpliSafe CEO Chad Laurans]. “I strongly suspect those folks don’t wake up every day thinking about that. They wake up thinking about how they monetize data.”

Singular focus. This is a classic advantage, but a small company has agility and often a simple, clear vision of success.

An issue specific to these larger tech companies is that they aren’t just trying to provide you their specific product or service. They also trying to get data from their users, both to sell to them, bet also to monetize the data itself. Google’s model is not reliant on making money as a successful security system.

Take Facebook for example. It is always trying to to be a successful product and keep users active, but it has to balance this with advertisements and paid content, optimizing to the best of its ability. Small companies don’t have to make that trade off. When it comes to a home security startup, if customers buy the hardware, that’s a success.

On that note — hardware aint easy, especially for things like smart locks.

“Locks are a surprisingly difficult thing to do well,” Huddart says. “If the mechanical part of the lock is no good, you open up a vulnerability to your home. I think experience does count a lot in a category like locks.”

Success for smaller companies is existential. They are really going to fight to find a place in the market.


Stop breadboarding and soldering – start making immediately! Adafruit’s Circuit Playground is jam-packed with LEDs, sensors, buttons, alligator clip pads and more. Build projects with Circuit Playground in a few minutes with the drag-and-drop MakeCode programming site, learn computer science using the CS Discoveries class on code.org, jump into CircuitPython to learn Python and hardware together, TinyGO, or even use the Arduino IDE. Circuit Playground Express is the newest and best Circuit Playground board, with support for CircuitPython, MakeCode, and Arduino. It has a powerful processor, 10 NeoPixels, mini speaker, InfraRed receive and transmit, two buttons, a switch, 14 alligator clip pads, and lots of sensors: capacitive touch, IR proximity, temperature, light, motion and sound. A whole wide world of electronics and coding is waiting for you, and it fits in the palm of your hand.

Join 14,000+ makers on Adafruit’s Discord channels and be part of the community! http://adafru.it/discord

CircuitPython 2019!

Have an amazing project to share? The Electronics Show and Tell is every Wednesday at 7:30pm ET! To join, head over to YouTube and check out the show’s live chat – we’ll post the link there.

Join us every Wednesday night at 8pm ET for Ask an Engineer!

Follow Adafruit on Instagram for top secret new products, behinds the scenes and more https://www.instagram.com/adafruit/


Maker Business — Robotics manufacturer Anki is stripped for parts

Wearables — Form a flame

Electronics — Calc that whip!

Biohacking — Vitamin-C + Gelatin for Accelerated Recovery

Python for Microcontrollers — A SuperCon was HaD! Arm AIoT Dev Summit is almost here, and more! #Python #Adafruit #CircuitPython #PythonHardware @circuitpython @micropython @ThePSF @Adafruit

Adafruit IoT Monthly — Helping Harry's Heart, CircuitPython meets AWS IoT and more!

Microsoft MakeCode — Lenticular Art Display with Crickit

Get the only spam-free daily newsletter about wearables, running a "maker business", electronic tips and more! Subscribe at AdafruitDaily.com !



No Comments

No comments yet.

Sorry, the comment form is closed at this time.