What Brooklyn’s Small Businesses Can Learn From WeWork’s Troubles #MakerBusiness #NYC #Brooklyn
Some quick business insights from watching WeWorks rise and subsequent troubles. Broken down the lessons can be summarized: be inclusive, harbor community and be careful with growth. The author has a similar, much smaller, business; so they have been watching closely.
When you’re building a company, culture and people are the twin pillars supporting growth. Yet, for all WeWork’s talk about community and consciousness, the company’s corporate culture was notoriously bro-y. Until just earlier this year, the board of directors was comprised exclusively of men. Likewise, the company faced a boatload of sexual harassment suits, along with a raft of wage-and-hour suits. If you want to build a resilient, durable team and a healthy corporate culture, try building a diverse leadership team and a healthy corporate culture. According to a recent study by the Boston Consulting Group, companies with diverse management teams had revenues that were 19 percentage points higher than those of companies with below-average leadership diversity.
Brooklyn’s startup community should think long and hard about the risks of hyper growth, even if it means turning down funding. Better to outlast the competition through disciplined and steady growth. That’s how you build a durable business and a resilient economy.
We are angry, frustrated, and in pain because of the violence and murder of Black people by the police because of racism. We are in the fight AGAINST RACISM. George Floyd was murdered, his life stolen. The Adafruit teams have specific actions we’ve done, are doing, and will do together as a company and culture. We are asking the Adafruit community to get involved and share what you are doing. The Adafruit teams will not settle for a hash tag, a Tweet, or an icon change. We will work on real change, and that requires real action and real work together. That is what we will do each day, each month, each year – we will hold ourselves accountable and publish our collective efforts, partnerships, activism, donations, openly and publicly. Our blog and social media platforms will be utilized in actionable ways. Join us and the anti-racist efforts working to end police brutality, reform the criminal justice system, and dismantle the many other forms of systemic racism at work in this country, read more @ adafruit.com/blacklivesmatter
Stop breadboarding and soldering – start making immediately! Adafruit’s Circuit Playground is jam-packed with LEDs, sensors, buttons, alligator clip pads and more. Build projects with Circuit Playground in a few minutes with the drag-and-drop MakeCode programming site, learn computer science using the CS Discoveries class on code.org, jump into CircuitPython to learn Python and hardware together, TinyGO, or even use the Arduino IDE. Circuit Playground Express is the newest and best Circuit Playground board, with support for CircuitPython, MakeCode, and Arduino. It has a powerful processor, 10 NeoPixels, mini speaker, InfraRed receive and transmit, two buttons, a switch, 14 alligator clip pads, and lots of sensors: capacitive touch, IR proximity, temperature, light, motion and sound. A whole wide world of electronics and coding is waiting for you, and it fits in the palm of your hand.