What Brooklyn’s Small Businesses Can Learn From WeWork’s Troubles #MakerBusiness #NYC #Brooklyn
Some quick business insights from watching WeWorks rise and subsequent troubles. Broken down the lessons can be summarized: be inclusive, harbor community and be careful with growth. The author has a similar, much smaller, business; so they have been watching closely.
When you’re building a company, culture and people are the twin pillars supporting growth. Yet, for all WeWork’s talk about community and consciousness, the company’s corporate culture was notoriously bro-y. Until just earlier this year, the board of directors was comprised exclusively of men. Likewise, the company faced a boatload of sexual harassment suits, along with a raft of wage-and-hour suits. If you want to build a resilient, durable team and a healthy corporate culture, try building a diverse leadership team and a healthy corporate culture. According to a recent study by the Boston Consulting Group, companies with diverse management teams had revenues that were 19 percentage points higher than those of companies with below-average leadership diversity.
Brooklyn’s startup community should think long and hard about the risks of hyper growth, even if it means turning down funding. Better to outlast the competition through disciplined and steady growth. That’s how you build a durable business and a resilient economy.
Adafruit publishes a wide range of writing and video content, including interviews and reporting on the maker market and the wider technology world. Our standards page is intended as a guide to best practices that Adafruit uses, as well as an outline of the ethical standards Adafruit aspires to. While Adafruit is not an independent journalistic institution, Adafruit strives to be a fair, informative, and positive voice within the community – check it out here: adafruit.com/editorialstandards
Stop breadboarding and soldering – start making immediately! Adafruit’s Circuit Playground is jam-packed with LEDs, sensors, buttons, alligator clip pads and more. Build projects with Circuit Playground in a few minutes with the drag-and-drop MakeCode programming site, learn computer science using the CS Discoveries class on code.org, jump into CircuitPython to learn Python and hardware together, TinyGO, or even use the Arduino IDE. Circuit Playground Express is the newest and best Circuit Playground board, with support for CircuitPython, MakeCode, and Arduino. It has a powerful processor, 10 NeoPixels, mini speaker, InfraRed receive and transmit, two buttons, a switch, 14 alligator clip pads, and lots of sensors: capacitive touch, IR proximity, temperature, light, motion and sound. A whole wide world of electronics and coding is waiting for you, and it fits in the palm of your hand.
Have an amazing project to share? The Electronics Show and Tell is every Wednesday at 7pm ET! To join, head over to YouTube and check out the show’s live chat – we’ll post the link there.