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The next Big Tech battleground is your ears #WearableWednesday #MakerBusiness #Wireless

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The big tech companies are clamoring to make “the best” wireless headphones (or buds). These new buds play nicest with phones or devices from the same manufacturer. Because of this the headphones could enforce new brand loyalty. Insights from the Verge:

This fall, however, things are heating up across the major consumer tech companies. Amazon and Microsoft are releasing their own wireless buds with features that are unique to their respective strengths: always-listening microphones for the Alexa voice assistant and integration with Microsoft’s Office productivity software. Amazon’s Echo Buds also promise active noise reduction, which is something we’re starting to see more wireless earbuds offer; Apple is expected to add it with its next-generation AirPods at some point in the near future.

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