Google parent company Alphabet will buy Fitbit, putting the tech giant head to head with Apple in the fitness tracking space. The deal values Fitbit around $2.1 billion at a fully diluted equity value, according to Friday’s announcement.
Google’s $40 million acquisition of Fossil’s tech earlier this year was reportedly for hybrid smartwatches. Fossil’s technology is internally called Project Diana, stemming from the combination of the words “digital” and “analog,”
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Diana combines “physical watch features with digital elements,” according to the report, including some watches without screens.
That $40 million reportedly covers a license to use Diana tech, along with around 20 engineers who were acquired by Fossil in its own $260 million acquisition of Misfit in 2015.
At the Amazon Devices Event – September 2019, Amazon announced Echo Loop an Alexa-enabled smart ring, Echo Frames – Alexa-enabled glasses, Echo Buds (Alexa in ear buds), Ring Fetch – a dog tracker (dog wearable).
Here is the use case for the Amazon + WholeFoods, and Echo Buds integration that Amazon is proposing.
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