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The Choice, The Talk, The Look

The Choice. Racial inequality is the inescapable reality of America. It didn’t begin with us, but it can end with us. If we choose to act. This ever-growing collection of resources will help us more clearly see the complex problems we face—and face them together. And guide us along the journey of transforming equality from a dream to a reality. Together we can make real lasting change when we actively work to prevent, address, and rectify it—individually and collectively. Let’s get started.”

P&G continues its series of thought-provoking films on bias and racism with “The Choice,” an invitation to the often-silent majority to become allies, advocates and activists to end racial inequality. The film inspires individuals to take action to create the world we all want to live in by challenging them to move beyond their comfort zones to Read, Listen, Donate, Plan, March, Vote, Speak Out, Step In, Step Up. The film is accompanied by an extensive web-based resource at pg.com/takeonrace that gives people a place to start.

Originally debuted in 2017, “The Talk” highlights the painful, but necessary conversations Black parents have with their children to help prepare them for prejudices they may face growing up in a society that judges them based on the color of their skin. Directed by Malik Vitthal and produced together with BBDO and Egami Group, the film received numerous accolades including a Daytime Emmy Award.

Created in 2019, “The Look” uses historical references and contemporary stories to highlight the bias experienced by Black men in America. The film helps to build empathy, change perspectives, prompt personal introspection, and bring people together for conversation. Produced by Saturday Morning with Anthony Mandler and Malik Sayeed, the film is used as an educational tool at institutions across the country.

Consistent with our history of driving action to make a meaningful difference, we are shining a light on the systemic bias and inequality the COVID-19 pandemic is revealing. A virus doesn’t discriminate but circumstances do.



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