The Dudes Who Won’t Wear Masks – The Atlantic. Shaming people to wear masks did not work, and does not appear it will work. There are some strategies to borrow from the HIV-prevention campaigns…
Summoning compassion for people who have a hard time wearing masks, or even the people who flat-out object to them, isn’t such a tall order. Many Americans genuinely want to keep their community safe, and recognize that masks reduce the risk of coronavirus transmission. But just like the well-intended condom on the nightstand that never makes it out of its wrapper, some masks don’t make it onto someone’s face….
… the government needs to support businesses in developing masks that are not only effective, but also fit well and feel good. People need a range of options, including face shields, that can help meet their personal needs and preferences. And people need face coverings that make them feel stylish, cool, …
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