Girl Scouts uniforms are getting a makeover in 2020! Via fastcompany
The collection still features a vest and sash to display badges, but there are also items like joggers, hoodies, and a denim jacket. “We wanted to give them apparel [that’s] what they need right now, which means things like leggings and pockets for their cell phones,” says Girl Scouts of the USA CMO Kelly Parisi. “We only redesign the uniforms about once a decade, so we did not take this process lightly.”
Unlike Girl Scouts uniforms of the past, which were highly standardized, these new outfits encourage members to mix and match and reflect their own tastes. The clothes are grounded in the green color palette, which has been the Girl Scouts’ uniform color since the organization arrived in the U.S. in 1912, but there are also pops of lavender, sky blue, and black. “We wanted to complement items that were already in the girls’ wardrobes,” says Nidhi Bhasin, one of the collections’ designers, and a former Girl Scout herself. “We wanted the clothes to represent what girls wear today, while also highlighting aspects of the Girl Scouts heritage.”
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