TIDAL New York, The Flip Flop Brand Redefining “Made In USA” @mfgday #MFGDay20
Interesting piece from Forbes on a brand looking for sustainability and new methods in modern manufacturing. This article starts with a great history on the flip-flop thats worth the read alone!
But what about the future of this historic item? The future of sustainability, a fast moving sector of the apparel and footwear industry, has already shown itself to be about what is a solution, vs what is simply a new product with potentially less impact. With this in mind, NY based direct to consumer startup flip flop brand TIDAL set out to reshape the market place. Since inception in 2015, Tidal has sought to redefine this sector, with a wind-powered, low waste, local, owned and operated manufacturing plant in New York state, to its pursuit of a product developed to be five times as comfortable as competitors to lengthen it’s lifespan through a technically superior molded sole which allows for an arch in the footbed.
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