Cyberpunk by the Numbers #cyberpunk

How big is cyberpunk as a concept? How popular is the word? How many products are derived from it? How the heck much money is CD Projekt Red spending on developing and marketing Cyberpunk 2077? I decided to run some numbers.

126,000,000 – Google search results for the word “cyberpunk”

$120 million dollars – Suspected development budget of Cyberpunk 2077, due out on Dec 10, 2020

$100 million dollars – Projected advertising and marketing budget for Cyberpunk 2077

19,000 – Number of “cyberpunk” results on Etsy

13, 266 – Number of products on eBay labeled “cyberpunk”

10,000 – Number of “cyberpunk” results on Amazon

$1-4 million/month – The amount that CD Projekt Red is likely spending on a 7-story billboard ad on Times Square for Cyberpunk 2077

4,950 – Number of “cyberpunk” websites found on Google

1440 – Number of “cyberpunk” books and articles on Tor.com (the online sci-fi and fantasy magazine for Tor Publishing)

662 – Books on Good Reads with “Cyberpunk” in the title

585 – Entries on the Internet Movie Database tagged “cyberpunk”

500 – Cyberpunk products under the Shopping tab on Google

88 – Cyberpunk discussion groups on Facebook

60 – Cyberpunk accounts on Instagram

54 – Cyberpunk tags on Instagram

Cyberpunk 2077 Product Tie-Ins

The forthcoming videogame, Cyberpunk 2077, eight years in the making, is expected to be one of the most successful game franchises in history and will likely lead to numerous spin-off games, comics, animations, novels, and other media. As interest in this game becomes more widespread, overall interest in the science fiction genre that gave it birth will undoubtedly increase as well.

Microsoft has released a limited-edition Cyberpunk 2077 Xbox game console

Samsung has a one of a kind Cyberpunk 2077 TV that you can only own by winning an

Shoemakers Nike and Adidas both have Cyberpunk 2077 sneakers for sale

Chinese smart phone maker OnePlus is releasing a tie-in 8T Cyberpunk 2077 phone

Gaming hardware maker, Razer, is producing a Razer Viper gaming mouse in the Cyberpunk 2077 yellow and black colors.

Hard drive maker Seagate is releasing a Cyberpunk 2077 external storage drive.

SecretLab is offering a line of Cyberpunk 2077 gaming chairs.

The Rockstar Energy drink is releasing a Cyberpunk 2077-themed drink.

Funko Pop has a line of Cyberpunk 2077 Funko Pop collectable figures.

Dark Horse Comics is already publishing a Cyberpunk 2077 comic book (Trauma Team) and Titan Comics is also planning a series.

Old Spice has a Cyberpunk 2077 gift set for this Christmas.

On the virtual sandbox gameworld, Minecraft, hundreds of individuals have spent thousands of hours building a complete cyberpunk city based on the map of Night City in Cyberpunk 2077.

We will likely also see hundreds of additional Cyberpunk 2077-branded products, from clothing to consumer hardware to novels, comic books, and there is even talk of movies and TV.


Adafruit publishes a wide range of writing and video content, including interviews and reporting on the maker market and the wider technology world. Our standards page is intended as a guide to best practices that Adafruit uses, as well as an outline of the ethical standards Adafruit aspires to. While Adafruit is not an independent journalistic institution, Adafruit strives to be a fair, informative, and positive voice within the community – check it out here: adafruit.com/editorialstandards

Join Adafruit on Mastodon

Adafruit is on Mastodon, join in! adafruit.com/mastodon

Stop breadboarding and soldering – start making immediately! Adafruit’s Circuit Playground is jam-packed with LEDs, sensors, buttons, alligator clip pads and more. Build projects with Circuit Playground in a few minutes with the drag-and-drop MakeCode programming site, learn computer science using the CS Discoveries class on code.org, jump into CircuitPython to learn Python and hardware together, TinyGO, or even use the Arduino IDE. Circuit Playground Express is the newest and best Circuit Playground board, with support for CircuitPython, MakeCode, and Arduino. It has a powerful processor, 10 NeoPixels, mini speaker, InfraRed receive and transmit, two buttons, a switch, 14 alligator clip pads, and lots of sensors: capacitive touch, IR proximity, temperature, light, motion and sound. A whole wide world of electronics and coding is waiting for you, and it fits in the palm of your hand.

Have an amazing project to share? The Electronics Show and Tell is every Wednesday at 7pm ET! To join, head over to YouTube and check out the show’s live chat – we’ll post the link there.

Join us every Wednesday night at 8pm ET for Ask an Engineer!

Join over 36,000+ makers on Adafruit’s Discord channels and be part of the community! http://adafru.it/discord

CircuitPython – The easiest way to program microcontrollers – CircuitPython.org


Maker Business — “Packaging” chips in the US

Wearables — Enclosures help fight body humidity in costumes

Electronics — Transformers: More than meets the eye!

Python for Microcontrollers — Python on Microcontrollers Newsletter: Silicon Labs introduces CircuitPython support, and more! #CircuitPython #Python #micropython @ThePSF @Raspberry_Pi

Adafruit IoT Monthly — Guardian Robot, Weather-wise Umbrella Stand, and more!

Microsoft MakeCode — MakeCode Thank You!

EYE on NPI — Maxim’s Himalaya uSLIC Step-Down Power Module #EyeOnNPI @maximintegrated @digikey

New Products – Adafruit Industries – Makers, hackers, artists, designers and engineers! — #NewProds 7/19/23 Feat. Adafruit Matrix Portal S3 CircuitPython Powered Internet Display!

Get the only spam-free daily newsletter about wearables, running a "maker business", electronic tips and more! Subscribe at AdafruitDaily.com !



No Comments

No comments yet.

Sorry, the comment form is closed at this time.