How big is cyberpunk as a concept? How popular is the word? How many products are derived from it? How the heck much money is CD Projekt Red spending on developing and marketing Cyberpunk 2077? I decided to run some numbers.
126,000,000 – Google search results for the word “cyberpunk”
$120 million dollars – Suspected development budget of Cyberpunk 2077, due out on Dec 10, 2020
$100 million dollars – Projected advertising and marketing budget for Cyberpunk 2077
19,000 – Number of “cyberpunk” results on Etsy
13, 266 – Number of products on eBay labeled “cyberpunk”
10,000 – Number of “cyberpunk” results on Amazon
$1-4 million/month – The amount that CD Projekt Red is likely spending on a 7-story billboard ad on Times Square for Cyberpunk 2077
4,950 – Number of “cyberpunk” websites found on Google
1440 – Number of “cyberpunk” books and articles on Tor.com (the online sci-fi and fantasy magazine for Tor Publishing)
662 – Books on Good Reads with “Cyberpunk” in the title
585 – Entries on the Internet Movie Database tagged “cyberpunk”
500 – Cyberpunk products under the Shopping tab on Google
88 – Cyberpunk discussion groups on Facebook
60 – Cyberpunk accounts on Instagram
54 – Cyberpunk tags on Instagram
Cyberpunk 2077 Product Tie-Ins
The forthcoming videogame, Cyberpunk 2077, eight years in the making, is expected to be one of the most successful game franchises in history and will likely lead to numerous spin-off games, comics, animations, novels, and other media. As interest in this game becomes more widespread, overall interest in the science fiction genre that gave it birth will undoubtedly increase as well.
Microsoft has released a limited-edition Cyberpunk 2077 Xbox game console
Samsung has a one of a kind Cyberpunk 2077 TV that you can only own by winning an
Shoemakers Nike and Adidas both have Cyberpunk 2077 sneakers for sale
Chinese smart phone maker OnePlus is releasing a tie-in 8T Cyberpunk 2077 phone
Gaming hardware maker, Razer, is producing a Razer Viper gaming mouse in the Cyberpunk 2077 yellow and black colors.
Hard drive maker Seagate is releasing a Cyberpunk 2077 external storage drive.
SecretLab is offering a line of Cyberpunk 2077 gaming chairs.
The Rockstar Energy drink is releasing a Cyberpunk 2077-themed drink.
Funko Pop has a line of Cyberpunk 2077 Funko Pop collectable figures.
Dark Horse Comics is already publishing a Cyberpunk 2077 comic book (Trauma Team) and Titan Comics is also planning a series.
Old Spice has a Cyberpunk 2077 gift set for this Christmas.
On the virtual sandbox gameworld, Minecraft, hundreds of individuals have spent thousands of hours building a complete cyberpunk city based on the map of Night City in Cyberpunk 2077.
We will likely also see hundreds of additional Cyberpunk 2077-branded products, from clothing to consumer hardware to novels, comic books, and there is even talk of movies and TV.