Like most folks, I’m a total sucker for a good museum gift shop. I can remember being only 7 or 8 years old and drooling over all of luscious items in the gift shop at the Liberty Science Center (space ice cream anyone? who cares that it tasted like chalk!). Not much has changed, really. Only nowadays I drool over chic Portuguese pitchers and colorful, stackable kitchen accessories at the MoMA Design store. What makes shopping at museum gift shops so appealing anyway? Check out this recent video from Vox to learn more.
Gift shops are like the final exhibit of an art museum. They’re often located toward the exit and are unmissable on your way out the door. Souvenirs inside can range from Vincent Van Gogh socks to giant stuffed soup cans to Mona Lisa rubber ducks. But how do gift shop curators decide what to sell?
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