Björn Ulvaeus on the Transformation of Songwriting
We all know that streaming services have changed the music industry. Björn Ulvaeus breaks down some of these changes and their consequences. TEDTalk.
Money, money, money … in the music business, there seems to be little left for the songwriters that fuel it. ABBA co-founder Björn Ulvaeus calls for the industry to support its most valuable asset, breaking down how the streaming revolution impacts creator royalties, careers and craft — and outlines what can be done to truly thank artists for the music.
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