AI startup can deepfake your image alongside Hugh Jackman
D-ID will create a one of a kind trailer for the new movie Reminiscence. Essentially they take an image and turn it into an uncanny valley deep fake moving image. The company hopes this personalized form of marketing is the future.
Research shows, according to Perry, that personalized digital marketing campaigns like the one for Reminiscence are increasing in number because they can drive box-office ticket sales. Indeed, the move marks a new step in movie marketing as fewer people are making their way into theaters—thanks to COVID-19—where they would ordinarily see trailers before the main attraction. Now technology such as D-ID’s can take audience engagement and personalization to new heights. Unsurprisingly, Perry, who founded D-ID in 2017 with COO Sella Blondheim and CTO Eliran Kuta, says that other studios are in talks with the company to work on similar marketing campaigns.
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