Why Steinway Grand Pianos Are So Expensive

If you’ve ever lived with a pianist or piano enthusiast, you’ve undoubtedly heard at length about the superiority of the Steinway brand. Personally, I can’t play anything more advanced than the chorus of Jingle Bells. My husband, however, loves to play the piano and watching him fret over the team of movers who recently transported his family’s Steinway baby grand piano into our house was more nerve wracking than observing him in the delivery room when our twins were born. In short, he’s rather attached to his Steinway. And judging by this video from Business Insider on YouTube, he’s far from the only one.

From finishing each piece with a glossy shine to cutting down blocks of wood by hand — it takes over 200 artisans to craft just one Steinway grand piano. Steinway is one of the most famous piano brands in the world, and depending on the model, it can be one of the priciest. A Steinway Model D ebony concert piano will cost you $187,000. Famous pianists and music icons like Billy Joel and Lang Lang play on Steinway pianos. But with several other high-end piano brands on the market, why are musicians so drawn to Steinway? And why are these pianos so expensive?

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