Amazon takes on Fitbit with Halo View #WearableWednesday

Amazon fall 2021 halo view

This isn’t Amazon’s first attempt at a health device. The first time we heard about halo, there was a lot of criticism, from all directions, including your wrist. Halo View sounds like a more straight forward fitness tracker. From TechCrunch

A year after launching its original exercise band, Halo, Amazon just dropped the follow up, Halo View. The company’s not quite ready to go full bore into the smartwatch category just yet, but it clearly has the Google-owned Fitbit brand directly in its sights with the newly announced Halo View.

The device doesn’t quite challenge the low end of the fitness band category currently monopolized by the likes of Huawei, but the $80 price point (which includes a year of the company’s Halo service) is certainly competitive in the mid-tier of the market – particularly among those with built in displays.

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