William Gibson famously said ‘The future is already here – it’s just not evenly distributed.” But that was then. This is now. And now is very much the future. But the most atavistic elements of human behavior always mix with the most futuristic technologies. Artist Zachary Benson Friedberg feels that truth pretty deeply, which is why his most recent is artwork infused with futurism, but he called it Relatively Quotidian. Here’s more from JUXTAPOZ:
Succumbing to brilliantly targeted online marketing at the outset of the 2020 lockdown, Zachary impulsively bought an inflatable hot tub that opened a portal to an alternate dimension due to a defective temperature control panel. This improbably fortuitous circumstance led to fantastic transdimensional exploration to places relatively similar to Southern California’s landscape and notable 1950’s era space age architecture. Employing his bright, vibrant, and saturated colors, Zachary returned to his studio and painted familiar scenes of leisure, contentment, friendship, and love. The carefree tone and commonplace narratives depicted in Relatively Quotidian are especially welcome following an extended period of unprecedented disruption to our routine lives.
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