Barbie Extra Car is an over-the-top LA Auto Show debut for kids

Barbie extra car ogi 2

One of the cooler marketing stunts we’ve seen in a while, from Roadshow.

Auto shows might just be the best way to get a sense of what you might want to park in your driveway next, but they’re also excellent family outings, in part because there are always things to catch a child’s eye and capture their imagination. At this week’s LA Auto Show, there’s a good chance one of those things will be the Barbie Extra Car, a full-size two-seat convertible designed to promote Mattel’s range of fashion dolls and accessories.

While the Extra Car’s over-the-top exterior won’t give you many hints as to this roadster’s underlying chassis, the dashboard and seats in the cabin just might. This is a Fiat 500e — Barbie’s keeping it eco-friendly, fam. That means the underlying all-electric powertrain is good for 111 horsepower and 147 pound-feet of torque, and the standard car is good for 100 miles of range.

Read more.


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