Introducing Amazon Brand Detector

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When shopping on Amazon it isn’t always obvious what brands are actually Amazon brands. This is helpful information to have. Since they control the algorithm Amazon can favor their own items over potentially better alternatives.

Amazon Brand Detector is a browser extenstion that will let you know something is an Amazon product. Via the Markup:

Amazon has registered more than 150 private-label brands with the U.S. Patent and Trademark Office and carries hundreds of thousands of items from these house brands on its site. A recent investigation by The Markup found that the online shopping behemoth often gives its own brands and exclusive products a leg up in search results over better-rated competitors. We also found Amazon is inconsistent in disclosing to shoppers that those products are Amazon-brand products or exclusives.

Brand Detector highlights product listings of Amazon brands and exclusive products by placing a box around them in Amazon’s signature orange. This happens live while shoppers browse the website.

Read more!


As 2022 starts, let’s take some time to share our goals for CircuitPython in 2022. Just like past years (full summary 2019, 2020, and 2021), we’d like everyone in the CircuitPython community to contribute by posting their thoughts to some public place on the Internet. Here are a few ways to post: a video on YouTub, a post on the CircuitPython forum, a blog post on your site, a series of Tweets, a Gist on GitHub. We want to hear from you. When you post, please add #CircuitPython2022 and email circuitpython2022@adafruit.com to let us know about your post so we can blog it up here.

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