Introducing Amazon Brand Detector

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When shopping on Amazon it isn’t always obvious what brands are actually Amazon brands. This is helpful information to have. Since they control the algorithm Amazon can favor their own items over potentially better alternatives.

Amazon Brand Detector is a browser extenstion that will let you know something is an Amazon product. Via the Markup:

Amazon has registered more than 150 private-label brands with the U.S. Patent and Trademark Office and carries hundreds of thousands of items from these house brands on its site. A recent investigation by The Markup found that the online shopping behemoth often gives its own brands and exclusive products a leg up in search results over better-rated competitors. We also found Amazon is inconsistent in disclosing to shoppers that those products are Amazon-brand products or exclusives.

Brand Detector highlights product listings of Amazon brands and exclusive products by placing a box around them in Amazon’s signature orange. This happens live while shoppers browse the website.

Read more!


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