How a Howard University student launched a bold apparel brand for HBCUs
LHP [Legacy History Pride] is a rapidly growing apparel company created by Tahir Murray. Murray saw a need for Historically Black Collegers and Universities and set out to fill it. The company just released their first line for the Brooklyn Nets. Great story of entrepreneurship and the maker spirit from Fast Company:
LHP holds 40 licenses out of 107 HBCUs that serve about 228,000 Black and brown students, with a portion of the proceeds from each item sold donated to the partner institutions. The products—embroidered varsity jackets, crewnecks with school colors and logos, fleece shorts, graphic tees, hoodies, beanies, and cardigans—mirror current students’ tastes, a bold departure from the merchandise typically sold in campus bookstores. Murray designs most of the merchandise himself, working alongside a freelance design team.
“We’re very intentional with every detail,” Murray, now 22, says. “We’re a swaggy culture, and we want to make sure that the products we make are representative and synonymous to the excellence that’s rooted in the community.”
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