Art and advertising have been intertwined for a long time. However, the world of art is much different from the world of advertising. NPR shares how The Los Angeles County Museum of Art makes you question what is considered art and why.
The LACMA (Los Angeles County Museum of Art) show is called Objects of Desire: Photography and the Language of Advertising. Curator Rebecca Morse says the reconfiguration started in the 1970s, when “contemporary art photography had developed suffocating parameters.” It had to be black and white, had to measure 8×10, “and anything else wasn’t considered art.” To break those barriers, they took real ads from magazines and billboards, re-photographed and manipulated them, and got them into galleries and museums. Why? “To get viewers to look at them more critically than you would if you were just flipping through Vogue.”
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