Why Food Commercials Cost Hundreds Of Thousands Of Dollars
I always thought food stylist was such a cool job, but definitely did not realize how intense it could be. I also was surprised to learn how much robotics is involved in food commercial production – so many custom builds! Cool video from Business Insider.
It takes dozens of people, expensive robots, and fancy cameras to bring a fast food commercial to life. But they use real food on set, so they work against the clock to film each take before it starts to wilt.
We visit The Garage in Brooklyn, New York, to see how the crew films advertisements for clients like Hershey’s, Pepsi, and Domino’s.
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