Meet Viva Magenta, Pantone’s Color of the Year 2023 #ArtTuesday
Get ready to see shades of magenta in 2023, thanks to Pantone’s Viva Magenta pick for the year. We certainly won’t be mad to have some more of this red tone in our day to day lives. Pantone states the color is a hybrid that translates beautifully in both our physical and virtual worlds:
This year’s Color of The Year is powerful and empowering. It is an animated red that revels in pure joy, encouraging experimentation and self-expression without restraint, an electrifying, and a boundless shade that is manifesting as a stand-out statement. PANTONE 18-1750 Viva Magenta welcomes anyone and everyone with the same verve for life and rebellious spirit. It is a color that is audacious, full of wit and inclusive of all.
As a nuanced crimson red tone that presents a balance between warm and cool, PANTONE 18-1750 Viva Magenta is also a hybrid color, one that comfortably straddles the physical and virtual in our multi-dimensional world. It is assertive, but not aggressive, a carmine red that does not boldly dominate but instead takes a “fist in a velvet glove” approach. Exuding dynamism, PANTONE 18-1750 Viva Magenta is a transformative red tone capable of driving design to create a more positive future.
Read and learn more about Viva Magenta and colors of the past from Pantone
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