ABBA’s successful avatar show in London offers a glimpse at a daring new direction for live music

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CNBC recently published an in-depth article on ABBA’s avatar show in London. While getting this show off the ground was no easy feat (building a new arena designed specifically for this type of experience, funding on funding on funding, advanced visual effects technology, and more), it’s been quite a hit! The success suggests we might be seeing more types of “live music” experiences like this in the future, especially in places like Las Vegas. The article acknowledges in detail the many challenges the production teams are still working on, mainly how the motion capture technology is still extremely expensive. There’s also the small detail that ABBA is kind of just… the perfect band for this type of project. Can you think of another group that would fit the bill as well?

Read the full article from CNBC here.

After choosing their set list and making other creative decisions, the ABBA members did five weeks of performance in motion capture suits. Hundreds of visual effects artists then worked on the show for two years, led by the London branch of Industrial Light & Magic, a visual effects company founded by George Lucas.


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