What Can We Learn from Barnes & Noble’s Surprising Turnaround?
We enjoyed this thoughtful piece from music and art critic Ted Gioia. He discusses how the old-school bookselling company Barnes & Noble has worked its way back to profitability. Gioia argues that the trend reversal is largely due to hiring James Daunt as the company’s new CEO. Daunt returned the company’s focus to books themselves. And not just books as flimsy stand-ins for backroom promotional deals, books as worthwhile products that consumers want. He showed that focusing on good products could yield profits. He also empowered the store employees to apply their own book knowledge to stocking and display strategies. It’s sort of remarkable that all it took to save one of the largest book retail giants from itself was to adopt a small, independent bookstore mindset and simply scale up.
It’s amazing how much difference a new boss can make.
But the most amazing thing Daunt did at Waterstones was this: He refused to take any promotional money from publishers.
This seemed stark raving mad. But Daunt had a reason. Publishers give you promotional money in exchange for purchase commitments and prominent placement—but once you take the cash, you’ve made your deal with the devil. You now must put stacks of the promoted books in the most visible parts of the store, and sell them like they’re the holy script of some new cure-all creed.
Stop breadboarding and soldering – start making immediately! Adafruit’s Circuit Playground is jam-packed with LEDs, sensors, buttons, alligator clip pads and more. Build projects with Circuit Playground in a few minutes with the drag-and-drop MakeCode programming site, learn computer science using the CS Discoveries class on code.org, jump into CircuitPython to learn Python and hardware together, TinyGO, or even use the Arduino IDE. Circuit Playground Express is the newest and best Circuit Playground board, with support for CircuitPython, MakeCode, and Arduino. It has a powerful processor, 10 NeoPixels, mini speaker, InfraRed receive and transmit, two buttons, a switch, 14 alligator clip pads, and lots of sensors: capacitive touch, IR proximity, temperature, light, motion and sound. A whole wide world of electronics and coding is waiting for you, and it fits in the palm of your hand.
Get the only spam-free daily newsletter about wearables, running a "maker business", electronic tips and more! Subscribe at AdafruitDaily.com !
No comments yet.
Leave a comment
Adafruit has a "be excellent to each other" comment policy. Help us keep the community here positive and helpful. Stick to the topic, be respectful of makers of all ages and skill levels. Be kind, and don't spam - Thank you!