Cultured meat firm resurrects woolly mammoth in lab-grown meatball
I’m not familiar with the canon but wasn’t Meatwad a wooly meatball?
Scientist may have created a meatball from wooly mammoth DNA. Fortunately this wholly unappetizing prospect is not yet suitable for human consumption. The process isn’t that far off from the start of Jurassic Park though.
Vow, an Australian cultivated food company that creates meat in a laboratory setting from animal cells, says that it has used advanced molecular engineering to resurrect the woolly mammoth in meatball form, by combining original mammoth DNA with fragments of an African elephant’s DNA.
It’s worth acknowledging that there is a sizeable element of marketing magicianship to this announcement. The very concept was devised by communications agency and WPP-subsidiary Wunderman Thompson, which tells us something about the intent here — this is very much a promotional campaign for Vow.
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