Audio history: Peter Clark of Magnetic Sound Industries #Recording #Australia #Sound

Peter Clark has an incredible story to tell. Born in 1922 in England, he lived through the years leading up to World War II.

Life was hard but simple. Along came WW2 and upset most people’s plans in Europe and the UK. Peter joined the RAF and prepared Spitfire aircraft for battle in a front line squadron during the Battle of Britain. Afterwards, he was moved to a bomber squadron where he worked as a flight mechanic and then flew in bombers as a Flight Engineer. Suffering a crash towards the end of the war, he was grounded. After WW2, he took his discharge in Australia and began the odd job, one of which introduced him to a “Wire Recorder”. Wire recorders were developed during WW2 and used by Hitler to make speeches that were broadcast after he had completed them, frustrating the Allies as to where he was.

In post war Australia, Peter recognized the potential of the Wire Recorder and started a business called “Magnetic Sound Industries”. He believes he was the first to sell them in Australia and recorded politicians in parliament, including Sir Robert Menzies, Prime Minister of Australia at the time. He recorded live gigs/talent shows at a famous haunt known as “Stone’s Milk Bar in Coogee” which included many celebrities, up and coming and seasoned performers. From these wire recordings, he cut 78, acetate recordings, and sold these as records for 10 Shillings a pop!

When tape recorders came in, Peter Clark sold those through his shop in George St, Sydney. Everybody wanted one at the time and Wire Recorders quickly fell out of favour. Later, he expanded to record players, audio accessories, microphones and HiFi systems.

Peter had been advised by a local advertising executive, that he should use his name and face to personalize his business, so very often he placed ads in “Radio and Hobbies” magazine, local papers and on local TV which announced products at “Peter Clark of Magnetic Sound Industries”, featuring a portrait of Peter smiling broadly. Dick was heavily influenced by this and created his own version, which became synonymous with his business, using both his name and face to advertise.

After a lengthy reign at the top, retailing wire and tape recorders, HiFi and all their accessories, wholesalers waged a heavy campaign in competition and in 1978 Peter finally closed his doors in York St Sydney. Instead, he started a new business in Queensland called “Gold Coast TV Advertising Network” which he ran until his death in 2021.

See the video below:


Adafruit publishes a wide range of writing and video content, including interviews and reporting on the maker market and the wider technology world. Our standards page is intended as a guide to best practices that Adafruit uses, as well as an outline of the ethical standards Adafruit aspires to. While Adafruit is not an independent journalistic institution, Adafruit strives to be a fair, informative, and positive voice within the community – check it out here: adafruit.com/editorialstandards

Join Adafruit on Mastodon

Adafruit is on Mastodon, join in! adafruit.com/mastodon

Stop breadboarding and soldering – start making immediately! Adafruit’s Circuit Playground is jam-packed with LEDs, sensors, buttons, alligator clip pads and more. Build projects with Circuit Playground in a few minutes with the drag-and-drop MakeCode programming site, learn computer science using the CS Discoveries class on code.org, jump into CircuitPython to learn Python and hardware together, TinyGO, or even use the Arduino IDE. Circuit Playground Express is the newest and best Circuit Playground board, with support for CircuitPython, MakeCode, and Arduino. It has a powerful processor, 10 NeoPixels, mini speaker, InfraRed receive and transmit, two buttons, a switch, 14 alligator clip pads, and lots of sensors: capacitive touch, IR proximity, temperature, light, motion and sound. A whole wide world of electronics and coding is waiting for you, and it fits in the palm of your hand.

Have an amazing project to share? The Electronics Show and Tell is every Wednesday at 7pm ET! To join, head over to YouTube and check out the show’s live chat – we’ll post the link there.

Join us every Wednesday night at 8pm ET for Ask an Engineer!

Join over 36,000+ makers on Adafruit’s Discord channels and be part of the community! http://adafru.it/discord

CircuitPython – The easiest way to program microcontrollers – CircuitPython.org


Maker Business — “Packaging” chips in the US

Wearables — Enclosures help fight body humidity in costumes

Electronics — Transformers: More than meets the eye!

Python for Microcontrollers — Python on Microcontrollers Newsletter: Silicon Labs introduces CircuitPython support, and more! #CircuitPython #Python #micropython @ThePSF @Raspberry_Pi

Adafruit IoT Monthly — Guardian Robot, Weather-wise Umbrella Stand, and more!

Microsoft MakeCode — MakeCode Thank You!

EYE on NPI — Maxim’s Himalaya uSLIC Step-Down Power Module #EyeOnNPI @maximintegrated @digikey

New Products – Adafruit Industries – Makers, hackers, artists, designers and engineers! — #NewProds 7/19/23 Feat. Adafruit Matrix Portal S3 CircuitPython Powered Internet Display!

Get the only spam-free daily newsletter about wearables, running a "maker business", electronic tips and more! Subscribe at AdafruitDaily.com !



No Comments

No comments yet.

Sorry, the comment form is closed at this time.