Gift Wrapping That Doesn’t Create Waste

The NYT recently highlighted the Japanese company Yamada Sen-i, that produces and distributes furoshiki. The company has its own in-house brand Musubi. I fell hard for both the concept (sustainable, practical, joyful) and designs (beautiful, colorful, playful) and purchased a few for myself and for gifts this year. We recommend reading the full interview that looks at the company both from a design and business perspective.

A gift without wrapping is like a cake without frosting — and where’s the fun in that? Yet the waste associated with hard-to-recycle wrapping paper means that, for many people, only reusable materials will do.

You don’t need to tell that to the Japanese. Centuries ago, they elevated the practice of wrapping gifts using fabric, known as furoshiki, into an art form.


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1 Comment

  1. Another general group of possibilities: Nice fabric (e.g. silk) that can be re-used, and a ring that can be re-used as a napkin ring at the very least.

    I used to be able to find these at art museums’ stores.

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