Once upon a time, the marketing campaigns for movies required a great poster. The poster had to condense the core idea and overall tone of the film into a single image using art, typography, and graphic design. Some of those powers are eternally amazing. Here’s more from Where Danger Lives:

Another poster that merits its ranking because of its originality. Little did I know when I began this process that so many of the top designs would qualify on their ability to avoid (or at least put a new spin on) the design and image clichés that prevail throughout the genre, and that we’ve spent so much time detailing in these posts. With that in mind, it’s easy to see what makes the poster for Invasion of the Body Snatchers so good: the handprint. It’s so central to the story, yet the designer has also used it as the primary image in the poster, gigantic and graphically powerful, the “tie” that binds all of the posters elements together. If you can, try to imagine this without the handprint — the figures would then appear to simply float in the open space of the picture plane. The print anchors them, gives them ground upon which to stand. Without it they would appear to be falling like raindrops.

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