Musical toy startup Playtime Engineering wants to simplify electronic music making for kids
Troy Sheets decided to develop the $199 Blipblox, an affordable kid-friendly synthesizer designed for ages 3 to up allow music making without a bunch of expensive equipment.
“I thought that there’s an opportunity to create a toy-like device that was simplified so more people could have fun using these tools that had previously been reserved for professional musicians because of their cost and complexity,” Sheets told TechCrunch.
Now, Playtime Engineering — Blipblox’s parent company — is ready to release its latest product. Called MyTracks, the new “toy-like instrument” (as the company calls it) is essentially a groovebox or electronic music production device fully decked out with a drum machine, synthesizer, built-in microphone for audio sampling and sequencer, all in one device.
The product is designed first and foremost to be kid-friendly. According to the company, all Blipblox devices underwent “rigorous” testing to ensure they are BPA-free and comply with toy safety standards.
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