Lego’s business and design models have quite an interesting history – from wooden toys, to its System in Play philosophy, the stub and tube method, and more. Recently, in the last 10 years or so, Lego has undergone another change, this one making it much more expensive than before. In a recent video, Business Insider explores why:
Lego is the world’s largest toy company but it’s gained a reputation for being an expensive hobby. Since 2007, Lego has released dozens of sets that cost over $300. The most expensive Star Wars sets cost $850. And prices for vintage Lego sets can reach over $1,000. These high prices have caught the attention of thieves, who in some cases have stolen about $300,000 worth of Lego. So, how did we get here? How did Lego go from a children’s toy to a collector’s item? And why is it so expensive?
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