Hello Kitty was first drawn for Sanrio by Yuko Shimizu in 1974, followed by Setsuko Yonekubo then illustrator Yuko Yamaguchi who is responsible for the Hello Kitty we’re all familiar with today. Read more about Hello Kitty’s history from CNN:
Sales of Hello Kitty products flourished in Japan between the 1980s and mid-1990s. Much of the company’s earlier merchandise was aimed at young girls, including school supplies and personal care items like toothbrushes. But, even then, illustrator Yamaguchi knew the character would need to evolve and grow with her fans.
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