Fast food giant McDonald’s has released a new retro-style game featuring Grimace, the purple milkshake blob. While it’s clearly meant to be played in a browser on a phone or computer, it’s also a fully working Game Boy Color game that you can download and play on the original hardware.
Grimace’s Birthday was developed by Krool Toys, a Brooklyn-based independent game studio and “creative engineering team” with a history of creating playable Game Boy games as unique PR for musicians and brands. The game assumes you’re playing in an emulator via a browser window—you can play that version of the game here—but we also got it running on an Analogue Pocket thanks to a Game Boy Color FPGA core and a downloadable ROM hosted on the Internet Archive.
Indie developers have been embracing the Game Boy recently, thanks to beginner-friendly tools like GB Studio. As McDonald’s promotions go, this one is only slightly stranger than the officially licensed Tetris-McNugget recently released by McDonald’s China.
Read more on Ars Technica, play on your phone/web, and get files on the Internet Archive.
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